Founder Manifesto
The 12.90% Better Doctrine.
Terrance Sullivan’s direct articulation of the purpose behind 1290 World and the relationship ecosystem—and the standard by which the work should ultimately be judged.
Founder’s Note
The standard behind the name.
This statement is published intact and attributed directly to Terrance Sullivan.
“Think really hard about this logic. And this is the essence of what I’m building with this.
In customer relationships, brand loyalty is rarely born from fear. Apple doesn’t dominate through intimidation. It inspires a kind of affection. People don’t just USE Apple, they DEFEND APPLE!! That’s love in action. That’s how you build a generational legacy through connections and fixing the problems and issues that we currently have in today’s job market.
Is it perfect? Idk that’s not my call. I say Abso fucking lutely. Someone else could disagree. But what happened? Did it work? Was it effective? Did it change anything?
If this can make a 12.90% difference in the current job market, that’s a start to fixing a long term gap in the economy. Giving real people real chances and real opportunities. On all sides of the table. This is 1290 World. It’s not perfect. But let’s just make it 12.90% better.”
— Terrance Sullivan, Principal, Founder & Owner, 1290 World LLC
Operating standard
Improvement has to mean something.
The doctrine asks 1290 to distinguish activity from real effect and to keep people, dignity, access, and relationships in view.